Horror Films In American Cinema Movie Review Example | Topics and Well Written Essays - 9000 words - 1

Horror Films In American Cinema - Movie Review Example Horror movies are an all-time favorite for those looking to learn from the world of the unknown that surrounds us. Although most of the movies are fictional stories with fictional depictions, the research that goes into developing the story and the screenplay rely vastly on real-life incidents and imaginative capacities of the production team. Although the 1890s was when horror movies began in cinematic history, it was not till epic creations like Frankenstein, Dracula, Dr. Jekyll & Mr. Hyde and movies of the 1920s which took over the horror film industry, which had thrived on petty popularity till then, and comprised of vampire, monsters and ghost stories. Fables that had witches and angels fighting over the safety of human life were also created during this age. Prominent movies that dotted the timeline till 1920 include the Hunchback of Notre Dame in 1911 (French), The Vampires 1915 (German), The Vampire in 1913, A Fool There Was in 1915, and so many more. While these films were mostly silent and marked the explorations of imagination by directors of the silent era, prominent movies started emerging with better-defined screenplays and images after the year of 1920. The 1921 European movie The Death of Dracula and the 1922 German movie Nosferatu, A Symphony of Horror were prominent creations that rocked the American movi e industry, owing to the creation and growth of Hollywood the ultimate American movie industry. Although Hollywood had a long time to grow, there were other movies like the Frankenstein films like the 1915 movie Life Without Soul by Joseph Smiley and the 1910 movie Frankenstein by J. Searle Dawley. These movies would be of variable length and would be of historic importance to students of cinema making one day, but at that point in time, these movies were various adaptations of the novels that inspired them and were more of a pre-film idea of how to adapt the story to the screen effectively.  

Analysis of L'oreal advertisement campaign Assignment

Analysis of L'oreal advertisement campaign - Assignment Example The primary target market of L’Oreal products is the females all over the world who wants to look good and beautiful. The company offers several product ranges and communicate the same message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the ‘Elvive’ staring Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer behaviour models and theories. ANALAYSIS OF THE ADVERTISEMENT OF L’OREAL: L’Oreal has been using the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods used by the company for promoting their brands to the target market are: 1. celebrity endorsement 2. creating beauty appeal 3. communicating benefit 4. supporting this benefit with a scientific claim 5. iconograp hy Celebrity Endorsement: Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal: Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a... This "Analysis of L'oreal advertisement campaign" essay outlines L'oreal's primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product . Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by L’Oreal can make the person beautiful like the celebrity in the advertisement. In this way L’Oreal tries to cater to the social needs of the consumers including the need of belongingness. L’Oreal is aware of the fact that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is able to create positive perception in the mind of the consumers about the product being advertised. L’Oreal advertisements communicate the promises about the benefits and attributes which are important for the customers.